the start programme | market training

The START Programme

TMC Creative has created a bespoke training in marketing and business growth programme, in conjunction with Howarth HR, following the START principle.

Strategy, Targets, Actions, Results, Track

The business world has undergone a significant change in recent times; Where Employer branding has become an essential to aid business' success. Brands need to be more authentic and need to be seen and felt as genuine by customers and employees.

Now is the time to:-
1. Take action to maintain your current market share, establish an initiative that will secure customer retention
2. Capitalise on the current climate, developing strategies and campaigns that will generate business growth
3. Equip your managers and people to sustain the level of performance you need for your business to succeed

We will focus on areas of your business that you wish to develop. You will be given the skills to identify, manage and market your business that will make a real and measurable difference. From establishing your current position the session will signpost your direction forwards, maximising what you can achieve and delivering real results.

1. Current marketing appraisal
2. Identify your customer experience
3. Competition analysis
4. Your ideal customer profile creation
5. Create key and core messages
6. Create and control your corporate identity and brand image
7. Establish how to reach your customers effectively
8. Demonstrate how your campaign might look
9. Create methods to measure and test results
10. Create and deliver a strategic marketing plan

How do we do this?

Through an interactive and practical action learning based programme, working with you and involving all the key decision makers within the organisation to formulate a definitive and measurable plan that suits your exact needs.

Funding is currently available through the Leadership and Management fund for this programme.

With a straight talking and a proactive approach, offering solutions that really work, we believe we can make a difference to you and your business. If you would like to know more, then please call 01260 295 700. We would love to know more about your business and marketing requirements.