MAY 2010 - A new Cheshire-based brand is born, if you breakdown just call REG!

Launched in June, Call Reg is a new breakdown service, which provides comparable service to the market leaders such as the AA and RAC, but at half the price. So if you are due to renew your breakdown cover visit www.callreg.co.uk and compare quotes as you will get a pleasant surprise! Plus breakdown cover with call Reg also covers, caravans, trailers, motorbikes over 121cc and unlike some policies cars up to 15yrs old. Whilst the premium policy includes European cover all year round at no extra cost.

The marketing team had great fun coming up with the call Reg brand, which is based around a character called Reg. The cover is based on your car registration so Reg was the perfect name to call if ever you broke down. The corporate identity uses finger puppets to represent people, it’s a fun, vibrant and credible brand that people won’t forget and one that they will definitely look out for. To maximise the use of marketing budget, we have employed niche marketing techniques, targeted PR and social media, setting up a call Reg Facebook page and Twitter.

So…what is Reg up to at the moment? Reg is a busy man, he regularly tweets driving tips on Twitter and is currently on a mission to see what you think are the top 10 best tunes to breakdown to. The results from his quest will be posted on the call Reg website. To generate sales, our web team were tasked with getting the call Reg site highly ranked on Google, and for key search terms the site is already in the top 5, with a few page 1 and 2’s already. The initial targets for SEO have been met and key performance indicators are showing that we are due to exceed our targets.

To find out more about getting your affordable breakdown cover from call Reg visit www.callreg.co.uk