TMC Creative worked closely with the East Cheshire Chamber of Commerce to create the new corporate brand identity. The brief was to create a strong compelling brand that was easily recognizable and reflects the values of the Chamber as the ultimate business network. It was also important to show an association with the current BCC brand yet still be unique to East Cheshire and work at a local level. As the Chamber engages with the local business community it was appropriate to communicate this by creating an identity using local landmarks such as Jodrell Bank and the viaduct. The new brand identity has been well received by the Chamber members and other businesses in the local community.