Gen-Probe a global brand

TMC Creative continue to be the preferred supplier to Gen-Probe
TMC Creative were asked to review and evolve the brand to add more presence and value. Marketing collateral, sales support and all communication was updated to follow the new guidelines.

The background

Gen-Probe Incorporated is a global leader in the development, manufacture and marketing of rapid, accurate and cost-effective nucleic acid tests (NATs) used primarily to diagnose human diseases and screen donated human blood.

On April 8th 2009 the acquisition of Tepnel Life Sciences plc by Gen-Probe Incorporated was completed, creating a global leader in molecular diagnostics & research products.

TMC Creative have worked with Gen-Probe (formally Tepnel) for over 3 years working as their out-sourced design and marketing provider in the UK & Europe.

The challenge

• To work closely with the in-house head of marketing to create strong, consistent and compelling brand communications to a wide audience.
• Bring together under one corporate style newly acquired businesses
• To provide continued support and delivery of strong brand based communications for a variety of product ranges and sub categories within the group for UK and European and USA based activities.

The solution

TMC Creative provides a mix of services for the existing in-house marketing department to draw down on. By providing a pick & mix of disciplines TMC Creative have created a service that provides maximum value and fulfill the exact requirements of the marketing and communications based activities.

With regular review meetings, activity levels can be adjusted so that the individual requirements of all the departments and product divisions can be catered for. This flexible resource structure provides maximum flexibility and value, whilst maintaining the consistency required by a larger brand.

Working with the in-house marketing team, TMC Creative reviewed the existing Tepnel brand and corporate identity. The result was to evolve the brand to give it more presence and value. Marketing collateral, sales support and all communication was updated to follow the new guidelines. This created a consistent and confident message that clearly communicated the value of the brand to its customer base.

Services undertaken

• Marketing consultation and strategy
• Brand positioning and development
• Corporate communication and marketing collateral
• Direct mail
• Print management
• Exhibition design
• E-shot and e-media campaigns
• Packaging

Results

• Creation of 1 unified brand from 6 separate businesses
• 100% record for delivery on deadlines
• £92.8m successful buy out
• Smooth integration into new brand style
• Positive and encouraging feedback

 

 

 

 

 

TMC Creative are a solutions lead marketing company who I see as an extension of my marketing department. It is a true working partnership, where their resourceful and initiative solutions bring real value to the business.

With a flexible and responsive approach, I know they will always go that extra mile. They have taken time to really understand the business from the products, ethos and culture, meaning they have become an invaluable resource and support.

With a solutions and results lead approach and a long term working relationship, TMC Creative have maximized what is achievable from my budgets, created a strong brand and helped to unify our marketing proposition. By responding and really understanding our business, TMC Creative help remove the daily stress from my workload.

Testimonial

Tim, Jan and everyone at TMC Creative are refreshing company to work with, from their down to earth, honest and positive approach to hitting the mark on creative to the most technical and difficult jobs. They never shy away from problems even with the most impossible of deadlines.